Examples of usable and effective ecommerce Website Designs, designed for optimum conversion and search engine rankings.

Web Designer focusing on User Experience and Usability, Full Design Life Cycle, Creative and Ecommerce Web Design.

I produce websites from inital ideas through to fully functional website, resulting in Award Winning Design; see Sense South Africa.

I also create Email Marketing Templates and Print based material and have extensive use of Photoshop, HTML & CSS.

With 14 years working experience I have worked in the following industries:

Automotive Industry: Designing car, van, bike dealership websites for AutoTrader.
Travel and Tourism Industry: Creating user-friendly websites for Destinology & Pumpkin Tours.
Creative & Digital industry: Working on freelance projects.

Website Designer based near Manchester, England.
Example of Belle & Guido website
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Initial Website Design for Belle & Guido Hairdressers

Design proposal for a Hair Dressing Salon

Web Design Project Requirements

  • Create new company branding
  • Photoshop; wireframes, mockups and layouts

Example of Kokolua Custom Made Fashion website

Website Design for Kokolua.com; Eclectic Fashionistas

Kokolua.com specialises in creating custom made fashion with distinctive vintage inspiration. The build of the website is currently in progess.

Web Design Project Requirements

  • Photoshop; wireframes, mockups and layouts
  • XHTML / HTML5
  • CSS
  • SEO - Search Engine Optimisation
  • PHP
  • jQuery
  • Lightbox

Example of Venture SA website
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Website Design for Venture SA (South Africa)

The website design was submitted to the second annual South Africa Tourism Ubuntu Award (See Sense South Africa for more). The website focused on the vast array of vibrant colours and adventure activities South Africa had to offer.

Web Design Project Requirements

  • Photoshop; wireframes, mockups and layouts
  • XHTML / HTML5
  • CSS
  • SEO - Search Engine Optimisation

Example of PVC Free Plastics website
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Website Design for PVC Free Plastics

PVC Free Plastics required a redesign of their existing website. A clean and fresh look was created, with an environmentally friendly theme.

Web Design Project Requirements

  • Photoshop; wireframes, mockups and layouts
  • XHTML / HTML5
  • CSS
  • SEO - Search Engine Optimisation

Example of Been website
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Website Design for Been Travel Review website

Part of the Destinology group of websites, a new design for the travel review website was created, to appeal to the luxury end of the travel market.

Web Design Project Requirements

  • Wireframe layouts
  • XHTML / HTML5
  • CSS
  • SEO - Search Engine Optimisation

Detached 5 Bedroom House for Sale, Duxbury Park, Chorley
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Website Design to promote a local property that is for sale

- www.worped.com/house

The design, build and maintenance of the website with management of all feedback and contact enquiries for a local house that is for sale.

Web Design Project Requirements

  • Photography
  • Photoshop; wireframes, mockups and layouts
  • XHTML / HTML5
  • CSS
  • SEO - Search Engine Optimisation
  • PHP
  • jQuery
  • Lightbox

Pumpkin Tours Web Design
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Website Design for Pumpkin Tours Travel Company

Pumpkin Tours, a popular tours and travel experience company, required a fresh new design for their website. The design for the ecommerce website provides a more usable and intuitive user journey to optimise the website for booking conversions.
Maintenance and backend development of the website was undertaken by a developer.

Web Design Project Requirements

  • Wireframes
  • Page mockups
  • Create new company branding
  • Photoshop; wireframes, mockups and layouts
  • Usability
  • User Experience
  • Search Engine Optimisation
Motors.co.uk Web Design
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Website Design for Motors.co.uk

A design proposal was created for the new Motors.co.uk website. Concentrating on the user experience and usability a clean fresh design was created.

Web Design Project Requirements

  • Page mockups
  • Usability
  • User Experience
Winner of the South Africa Ubuntu Award
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Website Design for Sense South Africa - Award Winning Travel Design Website

- www.sensesouthafrica.com

The Sense South Africa microsite design was the winning marketing proposal for the 2nd Annual South Africa Tourism Ubuntu Award.

The website features strong imagery and inspiring content based on the theme of utilising the five human senses to fully experience South Africa.


More about the award:
"Recognising innovation and vision in marketing South Africa as a destination, the award sets a standard for the travel industry in marketing the country.The prize is awarded to the most innovative marketing proposal for promoting South Africa as a leisure destination." South African Tourism.

TTG article relating to the award

Web Design Project Requirements

  • Create new company branding
  • Photoshop; wireframes, mockups and layouts
  • XHTML
  • CSS
  • Flash, Actionscript
  • SEO - Search Engine Optimisation
Been Travel Review Website

Website Design for Been Travel Reviews website

Part of the Destinology group of websites, I created layout for website featuring a worldwide range of destinations with travel & hotel reviews.

Web Design Project Requirements

  • Create new company branding
  • Photoshop; wireframes, mockups and layouts
  • Flash, Actionscript
Holiday Travel Website Web Design
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Website Design for Destinology Luxury Travel

- www.destinology.co.uk & blog.destinology.co.uk

Destinology is a luxury brand offering luxury worldwise holidays. The constantly evolving website focuses on a luxury boutique design, whilst providing a usable online booking and browsable website.

Web Design Project Requirements

  • Create new company branding
  • Photoshop; wireframes, mockups and layouts
  • Flash, Actionscript
  • XHTML / HTML5
  • CSS
  • SEO - Search Engine Optimisation
  • Styling of ASP.NET pages


Read more about creative design at Destinology >

Leigh Genesis Web Design
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Website Design for Leigh Genesis Football Club

- www.leighgenesis.com

Originally part of the Destinology group of websites, following a rebrand the football club required a redesign of their website.

Web Design Project Requirements

  • Photoshop; wireframes, mockups and layouts
  • XHTML / HTML5
  • CSS
  • SEO - Search Engine Optimisation
  • Styling of ASP.NET pages
Portman Cars Web Design

Website Design for Portman Cars

- View website

Design of vehicle trader website to increase sales. The website was featured on the AutoTrader website.

Web Design Project Requirements

  • Photoshop; wireframes, mockups and layouts
  • XHTML / HTML5
  • Dreamweaver
  • Flash, Actionscript
  • CSS
  • SEO - Search Engine Optimisation
  • CMS
Huntsman Cars Web Design

Website Design for Huntsman Cars

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Huntsmans Cars approached Auto Trader for a new website design to increase sales. The website was featured on the AutoTrader website.

Web Design Project Requirements

  • Photoshop; wireframes, mockups and layouts
  • XHTML / HTML5
  • Dreamweaver
  • Flash, Actionscript
  • CSS
  • SEO - Search Engine Optimisation
  • CMS
Yeomans West Sussex Trade Centre Web Design

Website Design for Yeomans West Sussex Trade Centre

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The website was created to increase the car dealership stock sales and improve the image of the business. The website was featured on the AutoTrader website.

Web Design Project Requirements

  • Photoshop; wireframes, mockups and layouts
  • XHTML / HTML5
  • Dreamweaver
  • Flash, Actionscript
  • CSS
  • SEO - Search Engine Optimisation
  • CMS
Savile Motor Company Web Design

Website Design for Savile Motor Company

- Website unavailable

Website designed to promote the car dealership business and to increase stock sales. The website was featured on the AutoTrader website.

Web Design Project Requirements

  • Photoshop; wireframes, mockups and layouts
  • XHTML / HTML5
  • Dreamweaver
  • Flash, Actionscript
  • CSS
  • SEO - Search Engine Optimisation
  • CMS
Venture Autos Web Design

Website Design for Venture Autos

- View website

Design of the car dealership website to promote business and increase sales. The website was featured on the AutoTrader website.

Web Design Project Requirements

  • Photoshop; wireframes, mockups and layouts
  • XHTML / HTML5
  • Dreamweaver
  • Flash, Actionscript
  • CSS
  • SEO - Search Engine Optimisation
  • CMS
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